In need of cups for your marketing events? MyPlasticCups offers promotional plastic cups to small and large businesses in Australia. Most of our customers will typically ask us to put their logo and business name on their plastic cups, and that’s about it. However, you can instantly transform an otherwise ordinary plastic cup into a showcase of what your business has to offer by including a couple of other things as well.
Here are four things you can include in your promotional plastic cups to make the most out of your branded plastic cups in an event:
A clever pun. A little humour goes a long way. Adding a funny pun or quote can catch the attention of customers and help them remember your business. Just because your business is serious about helping customers doesn’t mean all of your marketing has to be. Humour is important because it makes you more human and less of a business. As a result, you become more relatable to people, and they become more receptive towards your branding message. So try to have fun when creating the copy you want for your promotional plastic cups.
A powerful slogan. A great slogan should be able to capture the essence of your business and set it apart from competitors. It provides a glimpse of what a brand promises to deliver and sticks to the minds of potential customers. The shorter it is, the better. Just think of McDonald’s “I’m lovin’ it,” Nike’s “Just Do It,” and L’Oreal’s “Because You’re Worth It.” All three of these slogans have a common theme: they are concise, memorable, and create a strong first impression. Imprinting your slogan on all your merchandise items, including plastic cups distributed in your marketing events, ensures a cohesive brand identity.
A backstory. At the end of the day, you are dealing with people. Being relatable to your audience helps you connect with them. This is something you can achieve through storytelling. You can tell the reason of why you created the company in the first place, or why you invented a product through a series of short phrases and images. Telling your brand story allows you to come up with a real and relatable persona that will help you build a loyal customer base. A brand story can replace an actual personal experience, and build empathy and excitement until such time that the prospect is ready to buy into your goods or services.
A compelling call to action. The painful reality is that most consumers are reluctant to purchase something they are not familiar with. If you are marketing to a certain segment, it is not enough that you come up with an engaging text or a visually appealing image—you need to accompany these with a statement that tells customers what to do next and drive them into action. Statements such as “Call us today!” or “Visit our website!” prevents passive reception to your branding message, and prompts action on the part of the targeted customer.